You don't necessarily need programming knowledge, But you need some tools that will help you own an authoritative website, well secured and optimized. Some time ago I tried to explain who I am 4 of the most important factors to make a website optimization as good as possible but now I want to explain this in more detail.
Everything is based on the experience gained in the last 8 years since I work in this field but I always accept news and other solutions that give results. Before you start, you should generally know that google or any search engine will be the most demanding visitor to your site.
Below you will find the most important elements for a site. I recommend you check them one by one and if you have any questions do not hesitate to contact me.
It is a very important aspect for a website optimization with good results.
WHY? If you use a free or HAKED theme, a search engine will detect this immediately and will penalize you. Google loves honest work and places more and more emphasis on intellectual property. After completing the site you can check its "health" with the help 3W Validator .
Before you decide which theme to use, you can choose a premium one from the site ThemeForest. Here you will find thousands of themes that offer you many options compared to a free theme. From experience I can tell you that it is best to have a theme with a purchased license, the advantages being multiple: Non-stop technical support, free access to theme updates, a well written source, etc..
In general, to solve the health problems of the site, it is good to talk to a person who has knowledge in the field..
To be sure that the website is visible from any mobile platform that uses IOS or Android you need to be sure that the theme used is "Responsive Design". Google introduced this indexing factor in the year 2015 because over 50% from internet users, now navigate mobile platforms.
You can test this look at Mobile Friendly , service provided free by google. Honestly let me tell you if I enter a Non responsive site I come out in the following 10 seconds.
If the theme is not responsive, you can install a plugin to help you do this. One of the most used is WPTouch Mobile plugin, but you can definitely find many more options.
Statistics say that a visitor does not expect more than 2-3 seconds for a webpage to load, so do search engines. If your website loads hard, he will be penalized without discussion.
To test the upload speed use the tool provided by google at PageSpeed Tools.
If you have a score above 65% then you can rest easy, this score shows that your site is moving well and you don't need too many optimizations, but the service also offers you some solutions.
If you have a score below 65% then you need to pay attention to this aspect. Here are a few solutions on how you can optimize your site for better loading:
Another service that tests the loading speed is the one offered by GTMETRIX. We have seen more and more users using this service.
Gives, That's how it is, google clearly knows the difference between copied and original content. We are talking here about both the texts and the images used. When editing your content, consider a few things that any search engine takes into account:
If you want you need to deepen your knowledge of SEO content editing, there are people specialized in this niche.
After working so hard to bring the site to an advanced stage, it would be a great pity to take a virus or malware code into the files.. For website optimization, security is perhaps the most important element.
As the WordPress platform is becoming more popular, there are quite a few possibilities to break into a site, but it can be predicted that this is easy to predict and also easy to clean.
What needs to be done?
and start from 0, using the old database. Here are the steps you need to follow:
This refers to optimizing the pages of the site and involves the following actions. You probably already know what this element means SEO optimization, if not, you can read our article.
This is another very important aspect, namely the relationship of the site with the online environment. Actions that should be followed:
It is not mandatory that the above information be applied in all areas, this is the case, but it is ideal if you have a web site with 3-5 page, which comes with nothing new daily or at least weekly , avoid the effort of raising it. This will be a web site that will not grow much in searches.
If you have any objections or other useful tips about optimizing a WordPress website, do not hesitate to contact me, any opinion matters.
If you want more information about optimization or need help, you can me contact and by phone at 0745 26 42 52.