What you need to know for a website optimization in WordPress?

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website optimization

Website optimization created with WordPress is not easy at all .

You don't necessarily need programming knowledge, But you need some tools that will help you own an authoritative website, well secured and optimized. Some time ago I tried to explain who I am 4 of the most important factors to make a website optimization as good as possible but now I want to explain this in more detail.

Everything is based on the experience gained in the last 8 years since I work in this field but I always accept news and other solutions that give results. Before you start, you should generally know that google or any search engine will be the most demanding visitor to your site.

Below you will find the most important elements for a site. I recommend you check them one by one and if you have any questions do not hesitate to contact me.

Website health

It is a very important aspect for a website optimization with good results.

WHY? If you use a free or HAKED theme, a search engine will detect this immediately and will penalize you. Google loves honest work and places more and more emphasis on intellectual property. After completing the site you can check its "health" with the help 3W Validator .

Before you decide which theme to use, you can choose a premium one from the site ThemeForest. Here you will find thousands of themes that offer you many options compared to a free theme. From experience I can tell you that it is best to have a theme with a purchased license, the advantages being multiple: Non-stop technical support, free access to theme updates, a well written source, etc..

In general, to solve the health problems of the site, it is good to talk to a person who has knowledge in the field..

Web design responsive

To be sure that the website is visible from any mobile platform that uses IOS or Android you need to be sure that the theme used is "Responsive Design". Google introduced this indexing factor in the year 2015 because over 50% from internet users, now navigate mobile platforms.

You can test this look at Mobile Friendly , service provided free by google. Honestly let me tell you if I enter a Non responsive site I come out in the following 10 seconds.

If the theme is not responsive, you can install a plugin to help you do this. One of the most used is WPTouch Mobile plugin, but you can definitely find many more options.

Page load speed

Statistics say that a visitor does not expect more than 2-3 seconds for a webpage to load, so do search engines. If your website loads hard, he will be penalized without discussion.

To test the upload speed use the tool provided by google at PageSpeed Tools.

If you have a score above 65% then you can rest easy, this score shows that your site is moving well and you don't need too many optimizations, but the service also offers you some solutions.

If you have a score below 65% then you need to pay attention to this aspect. Here are a few solutions on how you can optimize your site for better loading:

  • Optimize images with Smush IT . It is a free module and it is quite efficient.
  • Compress CSS files with the service CSS Compressor.
  • Compress HTML codes with HTML Compresor
  • enable Zip Compression in the .htacces file

Another service that tests the loading speed is the one offered by GTMETRIX. We have seen more and more users using this service.

Website optimization, means content 100% original.

Gives, That's how it is, google clearly knows the difference between copied and original content. We are talking here about both the texts and the images used. When editing your content, consider a few things that any search engine takes into account:

  • Focus on one key word or phrase. Before you decide this word consult the service offered by google KeyWord Plannerand you can see what the search volume is for that phrase.
  • Use an SEO plugin like SEO by Yoast or All in One SEO pack. These are tools that can help you a lot, they will give you an SEO score for each page.
  • Write paragraphs as clear as possible. A paragraph must always begin with the most important sentence.
  • Try to write short sentences. It is considered that sentences that have more than 20 of words are considered long sentences and difficult for visitors to read.
  • Don't use too complicated words, to be understood by all visitors.
  • Use as many H1 and H2 paragraphs as possible. In these paragraphs it is preferable to include the keyword focused on the page.
  • Add at least one image in the content that contains the ALT tag.
  • Add a link, maxim 2 to another site.
  • Vary the content as much as possible. For a text to be as attractive as possible, some people use the words "and" or "too" very often. Mixing it with "and" or "more than that", it could make the text more appealing and much easier to read.
  • At the end of the text use "Call to action", it is a trend that is being used more and more and is giving results.
  • Give at least one example of the services or products you offer, or just a short story.
  • Use diacritics for all texts.

If you want you need to deepen your knowledge of SEO content editing, there are people specialized in this niche.

Securing the site

After working so hard to bring the site to an advanced stage, it would be a great pity to take a virus or malware code into the files.. For website optimization, security is perhaps the most important element.

As the WordPress platform is becoming more popular, there are quite a few possibilities to break into a site, but it can be predicted that this is easy to predict and also easy to clean.

What needs to be done?

  • First of all, you can analyze the site with the help of the service offered by JUICES having a very good accuracy.
  • install Wordfence Security. A free module from WordPress that offers pretty good protection for viruses, Malware codes, SPAM. You can also see Live Traffic (people, search engines, alert).
  • Scan the site using Wordfence and clean up anything you find strange.
  • Install a firewall, if you do not already have a cPanel account.
  • Keep modules and themes updated at all times. Careful, this aspect is a vital one, because these are the best leads for those who seek to attack your site.
  • Try replacing the wp-admin name with another one, or other classic wordpress paths.

If you have had more problems with the recommended site it is to delete everything

and start from 0, using the old database. Here are the steps you need to follow:

  • Back up your current site, especially to the uploads file to recover all your images.
  • You need to reload a wordpress platform,
  • Install the theme from your computer,
  • Connect to the new old database. You can identify the name of the database from the wp-config.php file in the site source.
  • You can then upload the images to the same location as an FTP client. For example FileZilla.


This refers to optimizing the pages of the site and involves the following actions. You probably already know what this element means SEO optimization, if not, you can read our article.

  • Introduction for each page of meta tags (Meta title, Meta description) depending on the field of activity.
  • Creating anchors and internal links on the site. This action increases the visit of search engines.
  • Introducing links for "social media".
  • Always come up with something new. At least once a month make a change to the site thus avoiding its "rusting".


This is another very important aspect, namely the relationship of the site with the online environment. Actions that should be followed:

  • Introduction to web directories according to the indexing algorithm.
  • Register the site in as many companies as possible depending on the category to which it belongs, example: List of Companies Romania.
  • Create external backlinks from / to collaborator sites / other profile sites.
  • Posting back-link ads on specialized sites.

It is not mandatory that the above information be applied in all areas, this is the case, but it is ideal if you have a web site with 3-5 page, which comes with nothing new daily or at least weekly , avoid the effort of raising it. This will be a web site that will not grow much in searches.

If you have any objections or other useful tips about optimizing a WordPress website, do not hesitate to contact me, any opinion matters.

If you want more information about optimization or need help, you can me contact and by phone at 0745 26 42 52.


website optimization

website optimization


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